Budweiser Bud Light Sales 2024. The strategy to crush so. Ab inbev, which owns budweiser and bud light, said overall global sales topped $14.5 billion, but sales in the u.s.

Bud light sales fell 24.6% in the period year over year, while modelo sales jumped 10.2%, the data shows. Chief marketing officer is leaving the beverage giant following public backlash over a promotion that led to a sharp drop in sales of bud.